Global printer brand PANTUM enters India

October 18, 2012 Super User

Global printer brand PANTUM enters India

– To cover 64 cities by this year end and reach 100+ cities by 2013
– Introduces environment friendly printers for SMB and SOHO Segments

Delhi, India, 18 October 2012 – Chinese printer manufacturer PANTUM today announced its entry to the India market with a distinct focus on SOHO and SMB segments. PANTUM offers reliable, affordable and environmental friendly printing solutions and services.  The company will be focusing sharply on the northern market in the initial phase of its entry – including Lucknow, Patna, Ranchi and Punjab, with a parallel focus on the Eastern market.

PANTUM has aggressive growth plans for India and aims to be among the top five printer brands in the country by 2015. PANTUM will cover 64 top cities in India by the end of this year and expects to cover over 100 cities by the end of 2013. The company plans to extensively use the IT channel to penetrate the market, beginning with 25 channel partners and about 1000 resellers. In keeping with the aggressive growth plans, the company expects to double these numbers in the next one year.

PANTUM has appointed Rashi Peripherals, a leading value added distributor, to be it’s first printing devices distributor in India. Rashi Peripherals is one of the largest and most reputed comprehensive IT products distributors in the country.

PANTUM is committed to the India market through consistent investments and innovations best suited for domestic users.

Commenting on the development, Mr Jackson Wang, President, PANTUM International, said, “We are committed to India market and aspire to be the top five printer brands within next three years.  Our success in international markets in a short time gives us a lot of confidence for the India market and North is one of the key markets for us. Our strength in product innovation and R&D provides us the edge to succeed in highly competitive markets. I am proud to announce that we have fully mastered the core technologies of laser printer R&D as well as manufacturing, and have become an international laser printers brand that covers a dozen models of mono laser printers and MFPs.”

PANTUM has a refreshing approach to business with strong ties and commitment to product quality as well as affordable printer cartridges. The products are built to last 4-times longer than comparable printers, with fewer paper jams and much lower cost-per-page. The company’s pricing strategy is in-line with comparable printers; however with long-lasting printers, PANTUM products will offer cheaper costs per page over time than other printers. In fact, the company ranked fourth on a recent FORBES list of the 100 fastest growing companies in China.

Alex Li, Vice President, PANTUM International, added, “We are confident of our success in India; as we provide unparalleled value and competitive product quality. Our robust printers are best suited for the Indian market as they come loaded with special features extremely important and attuned to conditions such as high temperature, unstable voltage and dust.”
“We are glad to join hands with Rashi Peripherals for distribution of our products here. We highly value our strategic relationship and look forward to a long-standing and mutually profitable relation with Rashi.”  ,he further added.

Rajesh Goenka, Vice President, Rashi Peripherals, commented, “We have conviction in PANTUM’s printers; the company has a strong portfolio on offer with added advantage of low cost of ownership. We look forward to work with PANTUM and are positive that with these products we will be able to provide added advantage to our customers. We welcome the company in India and look forward to a strengthened relationship.”

Seine, having served the printer consumables industry for many years, made a strategic decision in 2006 to begin developing its own brand of laser printing solutions: PANTUM. PANTUM now offers a full range of competitive laser printers to the global market. Taking advantage of Seine’s unique industry position, these reliable printers are using only Seine’s own technology and ensure a long product life cycle and a high monthly workload, bringing the best total usage cost in its class.

Lenovo sister company Legend Capital also has a stake in Seine.

About PANTUM
PANTUM is a brand of printers created to serve the global printer market with reliable and affordable printing solutions and services. PANTUM provides printing solutions to consumers, home offices as well as businesses and governments with a full range of laser printers from single function laser printers to Multi-function printers (MFPs) and colour printers. Seine Technology Co.,Ltd, the manufacturer behind PANTUM’s printers, is a joint venture with Legend capital and has been named the 4th Top 100 most promising Chinese companies for two consecutive years (2011 and 2012). PANTUM’s vision of being a global leading printing solutions provider is to be achieved through consistent product quality, lower cost and flexibility. More information can be found at www.pantum.com.

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